G2000 brand was founded in 1985 (the name derived from the English name of the former aspect thousand groups Generation 2000 Limited), and in market positioning as a professional clothing chain, to sell fashion trends Men and Women Business Wear. The following year, the Group opened another brand – U2 (in some countries known as LAB). Up to now, U2 has been recognized as the market leader in casual wear Men and Women who have succeeded in providing quality and value of the trend of clothing to the younger generation. G2000 and U2 belongs Group thousand aspect of clothing chain stores.
The creative management and product marketing concepts, the Group successfully arranged in vertical and horizontal thousand local retail front-end clothing. In 1987, the Group began to expand overseas business, in Singapore to open its first stores. Until December 2002, more than 700 stores throughout Hong Kong, Macau, China, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Korea, Philippines, Cyprus, the other Middle Eastern countries and Central America (U2, said in some countries to LAB).
Compact urban pace of every day active in the city, between the search for life on the rest of surprise and freshness, do not follow the crowd, wishes to become cosmopolitan family of superior leather.
G2000 consistent design concept is to use high quality fabric interpretation of the latest European fashion trends, the city aims to provide endless clothing combinations, so that they match their lifestyle, confidence, active in city life.

U2 – a thousand vertical and horizontal expansion on the fashion brand, specifically for young people to provide a range of popular casual wear. U2 contemporary design with a strong urban-based, grasp the pulse of fashion trends, and implementing the “simple is beautiful” concept, fashion, and the rich taste of casual clothes to show U2 irresistible modern. Today’s young people not only full of self-personality, confident and full of energy, these elements are exactly the U2 series of clothing inspired by fashion designers, and thus the selection of natural materials and cut apart on the seek to comfort, still did not forget to pour into the European fashion trends and atmosphere. U2 not only in style different from other brands, more than counterparts on the manufacture. Latitude Group thousand advanced test and verification procedures to ensure the highest quality products to achieve, together with hired foreign fashion designers, all over Europe to participate in quarterly pre-show fashion, to understand the world fashion trends, design a series of fashion urban apparel. For urban men and women enjoy the city life painting. In addition, the innovative marketing strategies and product concepts, quality of service-oriented attitude, so that in the Asia-Pacific Apparel Group to manufacture and retail top the leadership. U2 rapid development of the brand, the key to success lies in a complete set of retail concepts and marketing strategies, and a distribution for the products of the Group of shops, both in the mode of operation means of goods, service, decoration techniques on display, advertising or promotional strategies supplementary supply and computer system, the Group needs to meet the standards and requirements. The Group will be in these requirements and provide assistance and training to ensure that every customer in any one branch, will enjoy the same ideals that we service.
Thousand vertical and horizontal expansion of multinational business group is committed, through collaboration with the local fashion retail company to a partnership approach to international business expansion, now has branches in several regions, including China, Singapore, Taiwan, Malaysia, Thailand, India, Korea, Philippines, Cyprus, the Middle East and Central America.
Most overseas markets are special distribution operators. By overseas investors for local investment experience and market knowledge can accelerate the market penetration aspect thousand. And all the overseas branch of the store design, decoration and furnishings must comply with the Group’s advertising guidelines, in order to establish the global consistency of every corner of the image and operation of the business concept and authorized distributors for both the Group has a mutually beneficial results.
G2000 and U2′s brilliant performance at the Hong Kong market, succeeded in providing a large number of business opportunities to overseas investors in the market. With the right product concept and partners of the enterprise and the development of implicit and health, the group become a regional leader in the clothing sales will be around the corner.